Friday, August 21, 2015

Getting 'Eyeballs' On Your Inventory

There's a reason why third-party automotive advertising sites are still thriving, despite the wishes of many dealers to go it alone and drive traffic to their own websites.  It's an old adage that says,  "Never put all of your eggs in one basket".

Wednesday, August 19, 2015

The Compact Crossover Market is Getting Bigger

What are the new vehicles for the new model year?  Do you notice a trend, especially in the SUV market?  The trend seems to be to get smaller.  As the world decided years ago it no longer loved wagons as much as it had for so many generations the crossover SUVs that are coming out in the new car market resemble wagons in size more than you would have ever expected.  Why are these SUVs getting smaller and looking much more like wagons than ever before?  What has taken us down this road to become a world where an SUV drives more like a car?

Tuesday, August 18, 2015

Why Produce a Product and Not Talk About It?

As bombarded by advertising as we are at every point in our lives it’s hard to believe a  car company would build a car that would not be advertised.  In fact this car was not just under-advertised but it was thought to be dialed down and built to make us believe the car was under powered and not worthy of attention, especially in a class that offered much more exciting (supposedly) cars that would easily enjoy the success of what it was expected to have from this amazing lineup of high powered sports cars.

Friday, August 14, 2015

More Imports than Ever

The sales for vehicles have been at a high for this year and several factors are why the auto industry has seen such a boom.  There are more vehicles to choose from, gas prices are going down, and the turnaround of the economy more people have the money to buy new vehicles than they have in the past few years.  This should be a good thing for our overall economy and it may be, but we are importing more vehicles than ever which does cause us to send money to companies that are based in other countries which it seems is going to be the case for some of our companies as well.