Friday, August 21, 2015

Getting 'Eyeballs' On Your Inventory



There's a reason why third-party automotive advertising sites are still thriving, despite the wishes of many dealers to go it alone and drive traffic to their own websites.  It's an old adage that says,  "Never put all of your eggs in one basket".

Wednesday, August 19, 2015

The Compact Crossover Market is Getting Bigger



What are the new vehicles for the new model year?  Do you notice a trend, especially in the SUV market?  The trend seems to be to get smaller.  As the world decided years ago it no longer loved wagons as much as it had for so many generations the crossover SUVs that are coming out in the new car market resemble wagons in size more than you would have ever expected.  Why are these SUVs getting smaller and looking much more like wagons than ever before?  What has taken us down this road to become a world where an SUV drives more like a car?

Tuesday, August 18, 2015

Why Produce a Product and Not Talk About It?



As bombarded by advertising as we are at every point in our lives it’s hard to believe a  car company would build a car that would not be advertised.  In fact this car was not just under-advertised but it was thought to be dialed down and built to make us believe the car was under powered and not worthy of attention, especially in a class that offered much more exciting (supposedly) cars that would easily enjoy the success of what it was expected to have from this amazing lineup of high powered sports cars.

Friday, August 14, 2015

More Imports than Ever



The sales for vehicles have been at a high for this year and several factors are why the auto industry has seen such a boom.  There are more vehicles to choose from, gas prices are going down, and the turnaround of the economy more people have the money to buy new vehicles than they have in the past few years.  This should be a good thing for our overall economy and it may be, but we are importing more vehicles than ever which does cause us to send money to companies that are based in other countries which it seems is going to be the case for some of our companies as well.

Thursday, July 30, 2015

GM Testing New Safety Equipment At New Facility



General Motors and Chevrolet’s top priority is safety. They want their drivers and passengers to have the safest driving experience possible and have worked hard to incorporate safety features like forward collision alert, lane departure warning, backup camera, blind spot monitoring, brake assist, and even parking assist. Now General Motors is offering 22 different active safety technologies on 2016 model vehicles.

Wednesday, July 29, 2015

DMEautomotive Named a Finalist for B2B Brand of the Year


JACKSONVILLE, Fla.July 29, 2015 /PRNewswire/ -- DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates innovation by pushing the boundaries of traditional B2B marketing. This is one in a series of accolades DMEautomotive has received in 2015, including the prestigious Automotive Website Award and Digital Edge 25 Award, as well as finalist for 2015 DrivingSales Most Valuable Insights Award and a 2015 American Business ("Stevie") Award.

Tuesday, July 28, 2015

From the 4C to the Giulia



The Alfa Romeo name has been one of the many super high quality names in the world of automakers for several generations.  We have seen a string of high quality super cars from the four-leaf clover and in general Alfa has never chased down volumes of sales or offered cars that were part of mainstream driving.  That has recently changed when they unveiled their new goals and the car that will take them on in the new Giulia which is to make it in time for the middle of 2016 to be in showrooms ready to sell.